Trade & negotiation guide

Everything a first
cross-border deal asks of you.

Written for companies doing their first export or import. Six short sections: how to make contact, which documents you will be asked for, and what insurers, logistics operators and banks actually do. No jargon, no legal advice — just the map.

01 · Contact

How to contact a supplier or buyer

The first message decides whether there is a second one. A supplier that exports regularly reads dozens of enquiries a week and answers the ones that show a real, well-defined need. A buyer does the same with unsolicited offers.

What to say in the first message

Introduce the company in two lines: what it does, where it is based, how long it has been operating and who you are within it. Then state the need precisely — product, approximate quantity, target market, timing — and say why you are writing to this company in particular.

Ask for one concrete thing (a catalogue, a proforma for a specific quantity, a 20-minute call) and propose a next step with a date. Keep it under 200 words, write in the counterpart's language or in English, and sign with full name, role and a phone number.

What to ask for

  • Product catalogue with technical specifications and the certifications each product carries.
  • Proforma invoice for a defined quantity, with Incoterm, currency, validity and lead time.
  • Minimum order quantity and whether samples are available, at what cost.
  • Trade references: two or three customers in your region you can contact.
  • Company registration data (legal name, registration number, VAT) to check them against official registers.

When to ask the chamber for an introduction

If the counterpart was presented by a chamber of commerce with an agreement with EUMERA, the chamber can make the introduction. It is worth asking when the operation is large relative to your size, when you are entering a market where you have no track record, or when the counterpart has not replied to two direct messages. A chamber introduction carries weight because the chamber vouches for you before its own members.

02 · Documentation library

The documents a real operation requires

Every cross-border sale moves on paper. These are the ten documents you will encounter first, in the order they usually appear: what each one is and what it is for. Templates are not available yet; the descriptions are meant so you recognise each document when a counterpart, a bank or customs asks for it.

LOI

Letter of Intent

A non-binding letter in which a buyer states its interest in purchasing a product under outlined conditions — quantity, indicative price, timing. It opens the negotiation and lets the supplier reserve capacity or request an export permit without a signed contract.

LoR

Letter of Request

A formal request for a quotation or for specific information: specifications, availability, price for a defined quantity and Incoterm. It is the document behind a serious first enquiry and the basis on which the supplier issues a proforma invoice.

L/C

Letter of Credit

A commitment from the buyer's bank to pay the seller once the seller presents the documents the credit specifies (bill of lading, invoice, certificate of origin, etc.), within a deadline. It protects both parties: the buyer pays only against documents; the seller is paid by a bank, not by a stranger.

Export permit

An authorisation issued by the exporting country's authority for goods subject to control: food and agricultural products, chemicals, dual-use items, cultural goods. Whether it is needed depends on the product and destination; check before quoting, because obtaining it can take weeks.

Trade references

A short list of customers or suppliers with whom the company has traded, with a contact person who can confirm it. Counterparts and credit insurers ask for them before the first operation. Two or three references in the target region are worth more than ten elsewhere.

Product catalogue

The technical description of what you sell: specifications, packaging, shelf life where relevant, certifications, HS code. A good catalogue answers the buyer's questions before they are asked and is the basis for classifying the goods at customs.

PI

Proforma invoice

A preliminary invoice the seller issues before the sale is concluded: product, quantity, unit price, Incoterm, currency, payment terms and validity. It is not a request for payment; the buyer uses it to open a letter of credit, obtain an import licence or arrange foreign currency.

PL

Packing list

An itemised list of what is physically in the shipment: number of packages, contents of each, net and gross weight, dimensions, marks. Customs, the forwarder and the insurer use it to check the cargo against the invoice; it does not carry prices.

EUR.1

Certificate of origin (EUR.1)

A document certifying the country of origin of the goods. The EUR.1 movement certificate is the form used under the EU's preferential trade agreements: with it, the importer pays a reduced or zero duty. It is issued or endorsed by customs or a chamber of commerce, on the basis of the rules of origin of the agreement.

EUDR

EUDR due-diligence statement

Under the EU Deforestation Regulation, products such as coffee, cocoa, soy, palm oil, cattle, wood, rubber and their derivatives may only be placed on the EU market with a due-diligence statement showing the plot of origin (geolocation) and that the product is deforestation-free and legally produced. Exporters supply the data; the EU operator files the statement.

Downloadable templates and worked examples will follow. Until then, ask your chamber, freight forwarder or bank for the version they use: each one has its own.

Official resources

Duties, rules of origin, permits and regional agreements, from the source.

03 · Insurers

The role of insurance

A cross-border operation carries four risks that a domestic sale does not: the goods travel far, the counterpart is in another jurisdiction, the currency may move, and the destination country may change its rules. Each has a policy that covers it.

Cargo insurance

Covers physical loss of or damage to the goods in transit — sea, air or road — from the seller's warehouse to the buyer's. Under CIF the seller must take it out for the buyer; under the other Incoterms whoever bears the risk of the leg decides. Insure at 110 % of the CIF value, which is the market convention.

Credit insurance

Covers the seller against non-payment by the buyer, whether through insolvency or protracted default. The insurer assesses each buyer and sets a limit; it is what makes selling on open account to a new customer possible. Many export credit agencies offer it with public backing.

Currency risk

If you invoice in a currency other than your own, the amount you receive depends on the exchange rate on the day you are paid. Banks offer forward contracts that fix the rate today for a payment in ninety days. It is not insurance in the strict sense, but it does the same job.

Political risk

Covers losses caused by events in the counterpart's country that neither party controls: currency inconvertibility, transfer restrictions, expropriation, war, cancellation of an import licence. Relevant for large or long-term contracts; usually offered by export credit agencies and specialist insurers.

04 · Logistics

The role of logistics

Three kinds of operator move the goods and the paperwork from one country to another. Which ones you need — and who pays them — depends on the Incoterm agreed with the counterpart.

Freight forwarder

Organises the transport: books space with carriers, consolidates cargo, issues or obtains the bill of lading or air waybill, and coordinates pick-up and delivery. It does not usually own ships or planes; it buys the service on your behalf and knows which route and which carrier suits each cargo.

Customs broker

Prepares and files the customs declaration in the exporting or importing country, classifies the goods under the HS code, calculates duties and taxes and deals with inspections. In many countries only a licensed broker may file on a company's behalf. A wrong classification is the most common cause of delays and penalties.

Door-to-door operators

Integrated providers that take the shipment from the seller's premises to the buyer's, including customs on both sides, under a single contract. Convenient for small consignments and first shipments; more expensive per unit than assembling the chain yourself once volumes grow.

How Incoterms shift responsibility

The Incoterm agreed in the contract says exactly at which point along the chain the cost and the risk of the goods pass from seller to buyer — at the factory gate, on board the ship, or at the buyer's door. It therefore also says who hires the forwarder, who clears customs on each side and who insures each leg. The table at the end of this guide summarises the six most used rules.

05 · Banks

The role of the banks

Between shipping the goods and receiving the money there is a gap of weeks or months. Banks bridge it with three instruments, each with a different balance between the seller's security and the buyer's cost.

Letter of credit (L/C)

The buyer's bank undertakes to pay the seller against the documents specified in the credit. If the documents are in order, payment is certain; if there is a discrepancy, the bank may refuse. It is the safest instrument for a first operation with an unknown counterpart, and the one with the most paperwork and fees.

Advance payment

The buyer pays all or part of the price before shipment. Maximum security for the seller, maximum risk for the buyer, which is why it is usual only for small orders, samples, or when the seller is much better established than the buyer. A partial advance (30 %) with the balance against documents is a common middle ground.

Factoring

The seller sells its invoices to a bank or factor, which advances most of the amount immediately and collects from the buyer at maturity. It converts a 90-day receivable into cash today and, in its non-recourse form, also transfers the risk of non-payment. Cost is a percentage of the invoice.

06 · Incoterms 2020

Who pays for what

Six of the eleven Incoterms 2020 rules cover almost every first operation. From top to bottom the seller takes on more: at EXW it does almost nothing; at DDP it does everything, including import duties.

RuleSeller paysBuyer paysRisk passes
EXW · Ex WorksPackaging and making the goods available at its premises.Loading, export clearance, all transport, insurance, import clearance and duties.At the seller's premises, before loading.
FCA · Free CarrierExport clearance and delivery to the carrier named by the buyer.Main carriage, insurance, import clearance and duties.When the goods are handed to the buyer's carrier.
FOB · Free On BoardExport clearance and loading on board the vessel at the port of shipment. Sea transport only.Sea freight, insurance, import clearance and duties.When the goods are on board the vessel.
CIF · Cost, Insurance and FreightExport clearance, sea freight to the destination port and minimum cargo insurance. Sea transport only.Unloading, import clearance and duties, onward transport.When the goods are on board the vessel — even though the seller pays the freight.
DAP · Delivered At PlaceAll transport to the agreed place in the destination country, ready for unloading.Unloading, import clearance and duties.At the agreed place of delivery.
DDP · Delivered Duty PaidEverything: transport, export and import clearance, duties and taxes.Unloading only.At the agreed place of delivery, cleared for import.

Insurance is only an obligation under CIF and CIP; under every other rule each party decides whether to insure the leg it bears the risk of. The rules are published by the International Chamber of Commerce; the contract must state "Incoterms 2020" and the named place for them to apply.

This guide is general, introductory information and does not constitute legal, tax or customs advice. Rules vary by country, product and date; before committing to an operation, check with your chamber of commerce, a customs broker or a qualified adviser.